Tag Archives: launch

Lean Marketing in 8 minutes

In December I introduced Lean Marketing at 8 Minutes of Digital Marketing here in Oslo. As most of my short presentations the PowerPoint contained hardly a word. Now I’ve added a few and translated it all to English to share it with you.

Minimum viable Marketing presentation?

Lean Marketing has not caught on here in Norway yet. Some will blame our lack of real financial crisis in this country. Although that may be true, It’s a dangerous and very short-sighted excuse that can put us at a disadvantage in the future. We all need to strive for sustainable business models for a better tomorrow, regardless of financial situation right now. So how to convince people here it’s time to change when they don’t have the pressing incentive of no choice but go lean to survive? Where to start? In the spirit of lean the answer is obvious: Start simple and build.


Well, I checked out many Lean Marketing presentations and processes around the web and it struck me how complicated most of them are. Convoluted models of fremeworks with so many bricks you need the place before you can start I wouldn’t know where to begin. In short, It doesn’t look or feel lean nor agile, so why would anyone believe it is? No, If I’m going to market lean marketing, then lean is what everything needs to be. It has to be boiled down, simple. How better then, to make it lean than to challenge yourself to squeeze it into the strict 8-minute timed presentation format of 8 Minutes of Digital Marketing? That’s what i did, and what you see above is the result, more or less. It was challenging, enlightning and lots of fun, too. And I clocked in at 8 minutes blank – on the nose 🙂
So if the show is a bit skinny for your taste, the timing is the reason. If it’s cryptic, but makes you curious to know more, then get in touch – I’d love to discuss, explain and learn. This is all a work in progress – a first sprint, if you will.